Joana Disselhoff, M. Sc.

Forschungsinteressen

Disselhoff, J. S. (2025, October 2-3). Is Ø more sustainable than O? The Scandinavian = sustainable intuition [Conference presentation]. International Centre for Anti-Consumption Research Conference, Montreal, Canada.
Disselhoff, J. S. (2026, June 16-18). Is Ø more sustainable than O? The consumer psychology behind the Scandinavian = sustainable intuition [Conference presentation]. Academy of Innovation and Entrepreneurship Conference, Málaga, Spain.

Disselhoff, J. S., Niemand, T., & Symmank, C. (2025). Gluten-free and tasty? The importance of the unhealthy = tasty intuition for the preference of gluten-free products among consumers with intolerance to gluten. Proceedings of the International Conference Marketing Trends. International Marketing Trends Conference. https://archives.marketing-trends-congress.com/2025/pages/PDF/067.pdf
Disselhoff, J. S., & Niemand, T. (2025). Is Ø more sustainable than O? The Scandinavian = sustainable intuition. The proceedings of ICAR 2025: Reimagining marketing in a world of limits: Anti-consumption, responsible consumption, and sufficiency (pp. 65–71). University of Auckland Business School, Marketing Department. https://www.auckland.ac.nz/assets/business/about-the-business-school/ICAR2025correctedML-12%20Jan2026.pdf
Disselhoff, J. S., Niemand, T., Kraus, S., & Kanbach, D. K. (2026). Is Ø more sustainable than O? The consumer psychology behind the Scandinavian = sustainable intuition. Proceedings of the Academy of Innovation and Entrepreneurship Conference. Academy of Innovation and Entrepreneurship Conference.
Disselhoff, J. S., & Niemand, T. (2026). An already included-intuition among customers? An experimental IAT study. Proceedings of the Global Research Conference on Marketing and Entrepreneurship. Global Research Conference on Marketing and Entrepreneurship.